Data protection notice

Data Protection Notice

Robert Bosch GmbH (hereinafter “Bosch” or “We“ or “Us”) welcomes you to our internet pages and mobile applications (together also referred to as “Online Offers”). We thank you for your interest in our company and our products.
This data privacy information applies to interested parties, customers and business associates and to the users of our online offerings.

Important Notice for California residents: We have updated our Data Protection Notice to provide supplemental details regarding certain rights provided under the California Consumer Privacy Act (CCPA) for consumers in California. Please find here our California Privacy Rights/Privacy Policy.

Bosch respects your privacy

The protection of your privacy throughout the course of processing personal data as well as the security of all business data is an important concern to us. We process personal data that was gathered during your visit of our Online Offers confidentially and only in accordance with statutory regulations.

Data protection and information security are included in our corporate policy.

Controller

Bosch is the controller responsible for the processing of your data; exceptions are outlined in this data protection notice.

Our contact details are as follows:

Robert Bosch GmbH
Robert-Bosch-Platz 1
70839 Gerlingen-Schillerhöhe
Germany
privacy@bosch.io
+49 30 726112-0

Collection, processing and usage of personal data

Processed categories of data
The following categories of data are processed:

  • Communication data (e.g. name, telephone, e-mail, address, IP address)
  • Contractual master data (e.g. contractual relationships, contractual or product interest)
  • Client history
  • Contract billing and payment data
  • Planning and regulation data (i.e. attendee management)
  • Provision of information (from third parties, e.g. credit reference agencies or from public directories)

Provision of the data can be required:

  • by contract
  • by law or
  • for contract formation.

There are situations in which we cannot take action without certain personal data, for instance because this personal data is needed to process your orders or to give you access to a website or newsletter. In such cases, we unfortunately cannot supply what you desire without the relevant personal data.

Principles
Personal data consists of all information related to an identified or identifiable natural person, this includes, e.g. names, addresses, phone numbers, email addresses, contractual master data, contract accounting and payment data, which is an expression of a person’s identity.
We collect, process and use personal data (including IP addresses) only when there is either a statutory legal basis to do so or if you have given your consent to the processing or use of personal data concerning this matter, e.g. by means of registration.

Processing purposes and legal basis
We, as well as the service providers commissioned by us, process your personal data for the following processing purposes a part of our online offerings:

  • Provision of these Online Offers
    Legal basis: Justified interest on our part in direct marketing as long as this occurs in accordance with data protection and competition law.
  • Resolving service disruptions as well as for security reasons.
    Legal basis: Fulfillment of our legal obligations within the scope of data security, and justified interest in resolving service disruptions as well as in the protection of our offers.
  • Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent
    Legal basis: Consent / justified interest on our part in direct marketing if in accordance with data protection and competition law.
  • Registration for usage of services offered on our website and to obtain feedback on these services.
    Legal basis: Justified interest on our part to execute the services and administration of justified interest of third parties. And fulfillment of contractual obligations if relevant for the offered services.
  • Online product or customer surveys if you have expressly consented herein
    Legal basis: Consent
    Note: In case we involve a market research institute for the purpose of surveys, it shall only act based on our instructions and follow our directives.
  • Sending an email or SMS/MMS newsletter subject to the recipient’s consent
    Legal basis: Consent.
  • Safeguarding and defending our rights.
    Legal basis: Justified interest on our part for safeguarding and defending our rights.

We and service providers we engage process your personal data for interested parties, customers and business associates for the following purposes:

  • To foster business relations and strategies with current and potential customers and business associates such as suppliers and vendors
  • To perform and fulfill the contractual obligations of a contract with customers, business associates or interested parties
  • To manage customers, business associates and interested parties
  • To handle and, if required, bill any business transactions
  • To perform advertising and marketing activities
  • To manage accounting, taxation and financial systems
  • In the course of managing IT systems and performing IT services
  • To perform quality audits, assessments and complaint management
  • For product support and maintenance, error diagnostics and error pattern recognition
  • Product or customer surveys by mail, telephone and digital channels
  • Transmission of data to third parties or service providers within the framework of the handling of business processes

The legal bases for the aforementioned purposes are the underlying contract with the interested party, customer or business associate, the query of a data subject in a pre-contractual situation which allows us to take steps prior to contract formation, or the applicable legislative acts, such as the German Tax Code (Abgabenordnung) or the Product Liability Act (Produkthaftungsgesetz). In addition, we process personal data of our customers, business associates and interested parties (including their contacts and sales representatives) on the basis of our legitimate business interests, including the maintenance of contact with customers / business associates / interested parties, quality assurance, complaint management, marketing and promotional activities, and only insofar as is required to protect our legitimate interests and it does not override the interests, fundamental rights and freedoms of the data subject or when the data subjects have given their consent in this regard.

Registration
If you wish to use or get access to benefits requiring to enter into the fulfillment of a contract, we request your registration. With your registration we collect personal data necessary for entering into the fulfillment of the contract (e.g. first name, last name, date of birth, email address, if applicable, details on the preferred payment method or on the account holder) as well as further data on voluntary basis, if applicable. Mandatory information is marked with an *.

Log files
Each time you use the internet, your browser is transmitting certain information which we store in so-called log files.
We save log files for a short period of time to determine service disruptions and for security reasons (e.g., to investigate attack attempts) and delete them afterwards. Log files which need to be maintained for evidence purposes are excluded from deletion until the respective incident is resolved and may, on a case-by-case basis, be passed on to investigating authorities.
Log files are also used for analysis purposes (without the IP address or without the complete IP address). Also see module web analysis.

Log files are also used for analysis purposes (without the IP address or without the complete IP address) see module “Advertisements and/or market re-search (including web analysis, no customer surveys)”.

In log files, in particular the following information is saved:

  • IP address (internet protocol address) of the terminal device which is being used to access the Online Offer;
  • Internet address of the website from which the Online Offer is accessed (so-called URL of origin or referrer URL);
  • Name of the service provider which was used to access the Online Offer;
  • Name of the files or information accessed;
  • Date and time as well as duration of recalling the data;
  • Amount of data transferred;
  • Operating system and information on the internet browser used, including add-ons installed (e.g., Flash Player);
  • http status code (e.g., “Request successful” or “File requested not found”).

Children
This Online Offer is not meant for children under 16 years of age

Data transfer
Data transfer to other controllers
Principally, your personal data is forwarded to other controllers only if required for the fulfillment of a contractual obligation, or if we ourselves, or a third party, have a legitimate interest in the data transfer, or if you have given your consent. Particulars on the legal bases can be found in the Section – Purposes of Processing and Legal Basis. Third parties may also be other companies of the Bosch group. When data is transferred to third parties based on a justified interest, this is explained in this data protection notice.
Additionally, data may be transferred to other controllers when we are obliged to do so due to statutory regulations or enforceable administrative or judicial orders.

Service providers (general)
We involve external service providers with tasks such as sales and marketing services, contract management, payment handling, programming, data hosting and hotline services. We have chosen those service providers carefully and monitor them on a regular basis, especially regarding their diligent handling of and protection of the data that they store. All service providers are obliged to maintain confidentiality and to comply to the statutory provisions. Service providers may also be other Bosch group companies.

Transfer to recipients outside the EEA
We might transfer personal data to recipients located outside the EEA into so-called third countries.
In such cases, prior to the transfer we ensure that either the data recipient provides an appropriate level of data protection (e.g. due to a decision of adequacy by the European Commission for the respective country or due to the agreement based on so-called EU model clauses with the recipient) or that you have consented to the transfer.
You are entitled to receive an overview of third country recipients and a copy of the specifically agreed-to provisions securing an appropriate level of data protection. For this purpose, please use the statements made in the Contact section.

Duration of storage; retention periods
Principally, we store your data for as long as it is necessary to render our Online Offers and connected services or for as long as we have a justified interest in storing the data (e.g. we might still have a justified interest in postal mail marketing after fulfillment of our contractual obligations). In all other cases we delete your personal data with the exception of data we are obliged to store for the fulfillment of legal obligations (e.g. due to retention periods under the tax and commercial codes we are obliged to have documents such as contracts and invoices available for a certain period of time).

Usage of cookies

General
In the context of our online service, cookies and tracking mechanisms may be used.
Cookies are small text files that may be stored on your device when visiting our online service.
Tracking is possible using different technologies. In particular, we process information using pixel technology and/or during log file analysis.

Management of cookies and tracking mechanisms
You can manage your cookie and tracking mechanism settings in the browser and/or our privacy settings.
Note: The settings you have made refer only to the browser used in each case.

Deactivation of all cookies
If you wish to deactivate all cookies, please deactivate cookies in your browser settings. Please note that this may affect the functionality of the website.

Management of your settings with regard to cookies and tracking mechanisms not required technically
When visiting our websites, you will be asked in a cookie layer whether you consent to our using of any convenience cookies, marketing cookies or tracking mechanisms, respectively.
In our privacy settings, you may withdraw the consent with effect for the future or grant your consent at a later point in time.

Categories
We distinguish between cookies that are mandatorily required for the technical functions of the online service and such cookies and tracking mechanisms that are not mandatorily required for the technical function of the online service.
It is generally possible to use the online service without any cookies that serve non-technical purposes.

Technically required cookies
By technically required cookies we mean cookies without those the technical provision of the online service cannot be ensured. These include e.g. cookies that store data to ensure smooth reproduction of video or audio footage.
Such cookies will be deleted when you leave the website.

Marketing cookies and tracking mechanisms
We only use such cookies and tracking mechanisms if you have given us your prior consent in each case. By using marketing cookies and tracking mechanisms we and our partners are able to show you offerings based on your interests, resulting from an analysis of your user behaviour:

Statistics:
By using statistical tools, we measure e.g. the number of your page views.

Conversion tracking
Our conversion tracking partners set a cookie on your computer (“conversion cookie”) in case you entered our website through an advertisement of the respective partner. These cookies generally lose their validity after 30 days. In case the cookie has not yet expired, we and the respective conversion tracking partner can see that a particular user clicked the ad and was forwarded to our page. Information gathered through the conversion cookie is used to create conversion statistics and to determine the total number of users who clicked the respective ad and were referred to a page provided with a conversion tracking tag.

Retargeting:
These tools create user profiles by means of advertising cookies or third-party advertising cookies so called “web beacons” (invisible graphics that are also called pixels or tracking pixels), or by means of comparable technologies. These are used for interest-based advertising and to control the frequency with which the user looks at certain advertisements. The relevant provider is the controller responsible for the processing of data in connection with the tool. The providers of the tools might disclose information also to third parties for the purposes mentioned above. Please note the data protection notices of the relevant provider in this context.

Please note that using the tools might include transfer of your data to recipients outside of the EEA where there is no adequate level of data protection pursuant to the GDPR (e.g. the USA). For more details in this respect please refer to the following description of the individual marketing tools.

Name: Google Analytics
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Analysis of user behavior (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting in conjunction with Google Ads

Name: Google Tag Manager
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Administration of website tags via a user inter-face, integration of program codes on our websites

Name: Google Ads
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Function: Placement of advertisements, remarketing, conversion tracking
Further information is available at: https://myadcenter.google.com/home 

 

Communication tools on social media platforms

We use on our social media platform (e.g. Twitter) communication tools to process your messages sent via this social media platform and to offer you support.

When sending a message via our social media platform the message is processed to handle your query (and if necessary additional data, which we receive from the social media provider in connection with this message as your name or files).

In addition we can analyze these data in an aggregated and anonymized form in order to better understand how our social media platform is used.

We will forward the personal data you provide to the Bosch legal entity responsible for the processing of your query (for example, in the event your query refers to a product that is distributed by another Bosch legal entity). The legal basis for the processing of your data is our legitimate interest (Art. 6 para. 1 s. 1 lit. f GDPR) or, if applicable, an existing contractual relationship (Art. 6 para. 1 s. 1 lit. b GDPR).

Social Media

Bosch Digital LinkedIn Profile

The protection of your privacy throughout the
course of processing personal data as well as the
security of all business data is an important
concern to us. We process the personal data that
are collected when you visit our LinkedIn profile
confidentially and only in accordance with statutory
regulations.

Data Protection Notice LinkedIn_Bosch Digital

Bosch Digital Twitter Profile

The protection of your privacy throughout the
course of processing personal data as well as the
security of all business data is an important
concern to us. We process the personal data that
are collected when you visit our Twitter profile
confidentially and only in accordance with statutory
regulations.

Data Protection Notice Twitter_Bosch Digital

YouTube

(concerns the websites www.bosch-digital.com, bosch-io.cn and blog.bosch-digital.com)

Our Online Offers use the YouTube video platform which is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland („YouTube”). YouTube is a platform which allows the playback of audio and video files. When you access a respective site of our Online Offers that contains an embedded YouTube player, this creates a connection to YouTube so that the video or audio file can be transmitted and played back. In doing so, data is transferred to YouTube as a data processor. We are not responsible for the processing of such data by YouTube.

Additional information on the scope and purpose of collected data, on further processing and usage of data by YouTube, on your rights and the privacy options available to be chosen by you, can be found in YouTube’s data protection notice.

Newsletter

Newsletter with opt-in; Right of withdrawal
Within the scope of our Online Offers you can sign up for newsletters. We provide the so-called double opt-in option which means that we will only send you a newsletter via email, mobile messenger (such as, e.g. WhatsApp), SMS or push notification after you have explicitly confirmed the activation of the newsletter service to us by clicking on the link in a notification. In case you wish to no longer receive newsletters, you can terminate the subscription at any time by withdrawing your consent.

You can withdraw your consent to email newsletters by clicking on the link which is sent in the respective newsletter mail, or in the administrative settings of the online offer. Alternatively, please contact us via the contact details provided in the Contact section.

External links

Our Online Offers may contain links to third party internet pages – by providers who are not related to us. Upon clicking on the link, we have no influence on the collecting, processing and use of personal data possibly transmitted by clicking on the link to the third party (such as the IP address or the URL of the site on which the link is located) as the conduct of third parties is naturally beyond our supervision.

We do not assume responsibility for the processing of personal data by third parties.
The external links deposited on our sites can i.a. also refer to services like Twitter, LinkedIn, Facebook etc.

Security

Our employees and the companies providing services on our behalf, are obliged to confidentiality and to compliance with the applicable data protection laws.

We take all necessary technical and organizational measures to ensure an appropriate level of security and to protect your data that are administrated by us especially from the risks of unintended or unlawful destruction, manipulation, loss, change or unauthorized disclosure or unauthorized access. Our security measures are, pursuant to technological progress, constantly being improved.

User rights

To enforce your rights, please use the details provided in the Contact section. In doing so, please ensure that an unambiguous identification of your person is possible.

Right to information and access:
You have the right to obtain confirmation from us about whether or not your personal data is being processed, and, if this is the case, access to your personal data.

Right to correction and deletion:
You have the right to obtain the rectification of inaccurate personal data concerning yourself without undue delay from us. Taking into account the purposes of the processing, you have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
This does not apply to data which is necessary for billing or accounting purposes or which is subject to a statutory retention period. If access to such data is not required, however, its processing is restricted (see the following).

Restriction of processing:
You have the right to demand for – as far as statutory requirements are fulfilled – restriction of the processing of your data.

Data portability:
You are entitled to receive data that you have provided to us in a structured, commonly used and machine-readable format or – if technically feasible – to demand that we transfer those data to a third party.

Objection to direct marketing:
Additionally, you may object to the processing of your personal data for direct marketing purposes at any time. Please take into account that due to organizational reasons, there might be an overlap between your objection and the usage of your data within the scope of a campaign which is already running.

Objection to data processing based on the legal basis of “justified interest”:
In addition, you have the right to object to the processing of your personal data at any time, insofar as this is based on a justified interest. We will then terminate the processing of your data, unless we demonstrate compelling legitimate grounds according to legal requirements which override your rights.

Withdrawal of consent:
In case you consented to the processing of your data, you have the right to revoke this consent with immediate effect. The legality of data processing prior to your revocation remains unchanged.

Right of complaint with supervisory authority:
You have the right to lodge a complaint with a supervisory authority. You can appeal to the supervisory authority which is responsible for your place of residence or your state of residency or to the supervisory authority responsible for us. This is:

State Commissioner for Data Protection and Freedom of Information

Address: Lautenschlagerstraße 20, 70173 Stuttgart, GERMANY

Postal address: P.O. Box 10 29 32, 70025 Stuttgart, GERMANY

Phone: +49 (711)/615541-0
Fax: +49 (711)/615541-15
Email: poststelle@lfdi.bwl.de

Changes to the Data Protection Notice

We reserve the right to change our security and data protection measures if this is required due to technical development. In such cases, we will amend our data protection notice accordingly.

Please, therefore, notice the current version of our data protection notice, as this is subject to change.

Contact

If you wish to contact us, please find us at the address stated in the Controller section.
To assert your rights and to notify data protection incidents please use the follwing link: https://www.bkms-system.net/bkwebanon/report/clientInfo
For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer:

Data Protection Officer
Information Security and Privacy Bosch Group (C/ISP)
Robert Bosch GmbH
Postfach 30 02 20
70442 Stuttgart
GERMANY
or
send an email to DPO@bosch.com

Effective date: 2024-01-03