Parking lot monitoring for retail stores
Unlocking hidden potential for customer satisfaction and new business models.
Being able to offer customers a place to park their car (or bike) while shopping is a valuable extra service that brick-and-mortar retailers can provide. However, providing spaces alone does not exploit the car park’s full potential. Monitoring parking lots and thus creating a database about current and historic car park occupancy is a first step toward unlocking the full potential of parking lots, which are the start and the end of the shopping journey.
- Parking lots tend to be very crowded and shoppers have to hunt around for free spaces, which reduces the time available for shopping itself.
- An increase of traffic in the parking lot is a first indicator for predicting a rise of traffic in the store. Without an automated notification system, stores cannot punctually initiate suitable responses, such as opening further checkouts.
- Without monitoring, an inconvenient or inefficient car park setup might not be detected. And even though store managers might know very well that additional parking facilities are needed to serve more customers at the same time, it might be difficult to justify an expansion of the parking capacity without having specific numbers to hand.
- In the majority of cases, parking lots are locked to the public after opening hours to reduce the risk of vandalism and theft. Meanwhile, many residents suffer from a lack of parking possibilities.
- Free-of-charge parking is provided only to customers and limited to a defined period. Some people ignore these restrictions and go way over time, which disadvantages other customers.
Benefits at a glance
- Detailed insights into the actual usage of the parking space
- Opening up new use cases, such as reducing waiting times at checkouts and in-store customer traffic optimization
- Identifying add-on services and additional utilization for parking lots opens up new revenue streams for retailers